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Case 02 · Website · Yoga & sound healing · Berlin
Yogic Escape: 788 organic clicks in August 2026.
At a glance
- Firm
- Yogic Escape, Berlin
- Trade
- Yoga & sound healing
- Studios
- Prenzlauer Berg + Friedrichshain
- Built
- Website, content system, 300 pages migrated
- Ad spend
- £0 - everything from organic search
- Click rate before
- 0.14 percent
- Status
- August 2026, build ongoing

What it delivered
788
Organic clicks in August 2026, with no ad spend
One Berlin business, as of August 2026. Organic growth takes time. These clicks incur no additional ad spend; the build and ongoing work still have costs.
The starting point
Two studios, one presence on a template-builder site: no structure, no technical groundwork for search. The blog racked up impressions, but almost nobody clicked - 0.14 percent. The first teho client, built close together: full access to the code, work shared - self-managing the site was a condition, teho supplied the technical side.
The result
788 organic clicks in August 2026, up 83% on the previous month, with no ad spend. Training pages ranked in positions one to four for the documented Berlin searches. At that point, further development and attribution of bookings remained open.
What the firm wanted
'Number one for everything.' Behind that, the real goal: finally turn the existing impressions into clicks - above all for the offers beyond the yoga classes, like the sound healing training.
The honest limit
The rebuild took a month longer than planned - 300 legacy pages were more work than expected. And organic growth stays slow: months in, Google is still re-rating the site. The most honest open point: bookings also come through platforms - how many customers the website alone brings in isn't cleanly measurable yet.
What you can take from this
Visibility alone does not show customer demand.
The previous click-through rate was 0.14%. Titles, search presentation and content were revised, and subsequent reporting showed more clicks. The resulting bookings were not yet fully attributable.
Organic growth takes months.
The rebuild took longer than planned. Organic growth cannot be promised by a fixed date. These clicks do not incur additional ad spend, though content and maintenance still require work.
Your team can manage its own content.
The content system belongs to the studio: every member of staff edits copy herself, with no agency and no maintenance contract. Self-management was a condition - and it's why the site stays looked after.
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