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Google Business Profile optimisation · for independent professionals & small businessesFirst impressions happen on Google.

An optimised profile makes yours count: 23% more calls, direction requests and website clicks on median.

What an optimised profile delivers

More people who call, visit or click.

+23%

more calls, directions and website clicks

Median · all profiles

72

Profiles optimised

UK · Berlin · DE

One example

Alles4You, Berlin: from 2 profile interactions in May to 58 in September.

The figure includes actions on the profile, such as call, directions or website clicks, from the business's Google dashboard. It shows one business's result; we assess what may be possible for yours.

  • You show up for more searches in your area
  • The customer calls or books straight from Google Maps, no detour
  • Services with prices and answered reviews win over the next customer

According to Google, customers are 2.7 times more likely to consider a business with a complete profile reputable, 70% more likely to visit and 50% more likely to buy.

Wider reach, better conversion.

01 · Reach

Every service in your profile is a search you show up for.

A business does removals, house clearances and painting. If the profile only says “house clearance”, that is exactly where Google finds it. With every category and service listed, it also shows up for “removal company” and “painter”. Every one of those searches is a potential call.

02 · Conversion

Whoever finds you then sees answers, not just a business card.

Services with prices, products they can tap, a booking button, photos of the team and reviews with replies. The profile answers the questions a website would otherwise have to, and the customer books or calls straight from Maps.

Four levers that make your profile count.

On top come contact details, service area and attributes - everything Google matches a search against.

01 · Categories

The primary category decides where you show up

Google has over 4,100 categories. The primary one carries the most weight, the additional ones pick up every other service. Both are matched to your business.

02 · Services, products & prices

Every service and product with text and price

Someone searching for “beginner yoga classes in Hackney” sees at once whether your offer fits and what it costs. Products get their own tab in Maps.

03 · Reviews

Reviews count for Google and for the customer

Number and rating feed into how visible you are on Google Maps. The next customer reads your replies too, and with criticism especially they show how you handle problems.

04 · Bookings & photos

Where the customer completes the purchase

A booking link puts a “Book” button on your profile. Photos and a 750-character description do the rest. The customer decides in Maps and acts there.

Ready-to-use text or a fully updated profile: you choose.

Add us as a manager once and the rest is done: every category, every service, every price, every product and every reply ends up in the profile.

Rather enter it yourself? Then you get everything ready to copy, with instructions.

You add us as a manager
2 minutes
Categories checked and set
4,100 in the catalogue
Services and products with prices
every one you offer
Booking link connected
if you have one
Website matched against the profile
what sets you apart
Service areas and attributes checked
corrected where needed
Description and service texts
750 + 300 characters each
Reviews answered
all of them, going back
Review kit for new reviews
included
Afterwards: add ongoing care
if you want it

From 0 to 11 enquiries. 788 clicks with no ad spend.

A look at my work: what we built and what it delivered.

Process

Four steps, one week.

Job check

PHASE 1 · DAY 0

Tell me about your profile

A few lines about your business and profile are enough. I'll reply personally within 24 hours on working days.

Give access

PHASE 2 · DAY 1

You add me as a manager

Two minutes in your profile, once. You see every change and can remove us at any time.

Entering it

PHASE 3 · DAYS 2-5

Categories, services, products, replies

Catalogue, website match, service areas, every service and product with its price, every review reply: within a few days it is all in the profile.

Approve changes

PHASE 4 · COMPLETION

Review and complete

You review the changes and approve them. Then your profile is done, and your dashboard shows how views and calls develop.

The same content. You choose who adds it.

Add it yourself

£85

One-off, excluding VAT

You get the finished content with instructions: categories, services and products with prices, description, review replies. You make the changes in your profile yourself.

  • Profile review and suitable categories
  • Services and products with prices, replies to existing reviews
  • Review kit for requesting new reviews
  • Ready-to-copy text with instructions

No profile access needed

We add it for you

from £170

One-off, excluding VAT · depends on the size of the profile

You get the same content. After your approval, we enter everything directly in your profile, down to the last product.

  • Profile review and suitable categories
  • Services and products with prices, replies to existing reviews
  • Review kit for requesting new reviews
  • Changes entered by Jonas after your approval

You add us as a manager temporarily

No subscription, no follow-on costs.

What a complete profile gets you - answered briefly.

Customers often see your profile before your website. Across the profiles we have optimised, the median is 23% more calls, direction requests and website clicks, and a profile with services, prices and answered reviews turns a view into a call or a booking.

Ask me what your Business Profile is still missing.

Your profile link and a few business details are enough. The reply comes from Jonas personally, before you pay anything.

Get your profile checked

Rather talk it through? Book a call

One-off optimisation · no subscription